A Perfect Match for Product Configurator and ecommerce
As a result of ecommerce’s continued growth, providers are looking for any way to gain a larger piece of the market. Among them, offering clients with a bespoke, personalized experience has become a very common practice, with product configurators emerging as the most popular tool for doing so.
A 3d product configurator, which is an interface that allows a user to configure a product model to their preferences, is a great fit for the ecommerce market and has a track record. We’ve got all the information you need in this article, whether you’re just learning about a product configurator for ecommerce or want more in-depth information about how it may be used in your business.
We will rely on our knowledge and industry best practices as a company that knows the ins and outs of designing a bespoke product configurator.
Ecommerce Benefits of a Product Configurator
The typical approach to ecommerce has been “simply put your inventory on the internet and let the customers choose” for more than a decade. However, this strategy is problematic, as it does not meet all of the customer’s or company’s needs. Examine how a 3D product configurator is superior to gain a better sense of it.
- Increased customer satisfaction
Customers value flexibility, and providing them with an ostensibly larger selection of product builds helps them meet their needs and desires. They no longer have to settle for less or unwillingly choose a product version that just comes close to meeting their expectations.
- Improved client-product-brand interaction
Customers create an emotional attachment with your goods as a result of the interaction. They will be considerably more motivated to buy a product if they have spent minutes (rather than seconds) selecting it. This more time with the product allows them to learn more about it and become more familiar with your company.
- Analytical tools
You can know which product variations are the most popular based on sales, but personalization takes this to a whole new level. You can acquire far more detailed and informative information on the colors, accessories, performance characteristics, and other factors that buyers enjoy based on user choices in the product configurator for ecommerce, even if other features do not get the same response.
- Assists sales teams in becoming more efficient
Configurators are usually intended to serve as much as just a visual aid. Many of them have a built-in order system that allows them to go from first seeing a product to selecting their design and paying for it swiftly. This proclivity for autonomy allows sales teams to devote more time to other tasks, such as securing bulk deals, rather than training and coaching clients.
- Prestige
Developing an in-house customization solution is something that attracts notice and, as a result, may be leveraged to gain positive press. Even developing something that your competitors don’t have can produce months of positive publicity and propel you to the top of the pack, at least in the public’s eyes.
What are the two major categories of product configurators?
When we examine how configurators are presented and provide customization options, we can distinguish between two types of configurators used on websites and other platforms: static and dynamic.
The purpose of static configurators is to transport you from one location to another. The following is the sequence of events: you see one product configuration -> you choose a new customization option -> a new visual depiction of the product loads. Static configurators are an older form that use photographs to represent a product and are typically disseminated through a website with hundreds of links and pages, with a single page ready to load based on the user’s selection.
Dynamic
Configurators that work in real-time provide a smooth experience. This means you won’t have to wait for a new page to load when you choose a customization option; everything will happen in front of your eyes in a fraction of a second. The content is usually preloaded as soon as the user opens the configuration app, and it is usually shown in 3D. An ecommerce product builder may include a whole collection of products that you can easily switch between.